Selling with 100 Key
A no sale no fee estate agent only gets paid if your home actually sells — at 100 Key Properties that means 1% + VAT on a sole agency basis, charged only when your sale legally completes. Nothing upfront, no withdrawal fees, and the valuation that starts it all is completely free.
No sale, no fee means exactly what it says: our fee is 1% + VAT on a sole agency basis, and it is only payable when your sale legally completes — when contracts have exchanged, the money has moved and the keys have changed hands. Not when you instruct us. Not when we find a buyer. Not when an offer is accepted. Completion.
There is nothing to pay upfront and nothing buried in the small print. Professional photography, floor plans and full exposure on Rightmove, Zoopla and OnTheMarket are part of the service — not extras on an invoice.
| What | Fee | When you pay |
|---|---|---|
| Sole agency — one agent (us) | 1% + VAT | Only on completion |
| Multiple agency — more than one agent | 1.5% + VAT | Only on completion, and only if we find your buyer |
| Valuation | Free | Never |
| Upfront costs | None | — |
| Withdrawal fee | None | — |
And it all starts with a free valuation — an honest figure built on real local evidence, with no obligation to go ahead and no pressure to decide anything on the day.
Every estate agency contract deserves ten careful minutes before you sign it — ours included. These are the three clauses that catch sellers out most often:
| The clause | Why it matters | What ours says |
|---|---|---|
| Tie-in length | Some agreements lock you in for 16, 20 or even 26 weeks — a long time to be stuck with an agent who has gone quiet. | A 12-week initial term, then just one month’s notice to end it whenever you wish. |
| Withdrawal fees | Some contracts charge you for taking your home off the market, even when your circumstances have genuinely changed. | None. Withdraw at any time and you owe us nothing. |
| Sole vs multiple agency | Sole agency means one agent markets your home; multiple agency means several compete. The fee — and who you actually deal with — changes accordingly. | Your choice: Sole Agency 1% + VAT, or Multiple Agency 1.5% + VAT. |
Two more things worth a glance in any contract: exactly what the fee includes (photography, floor plans, portal listings), and whether the phrase ready, willing and able buyer appears — wording that can mean a fee is due even if you decide not to sell. Ask any agent to point to it and explain it in plain English before you sign. We will happily walk you through every line of ours.
Some online and hybrid selling models work the other way round: you pay a fixed fee when you list, not when you sell. Reported upfront packages typically range from a few hundred pounds to £1,500 or more depending on what is included — and in many cases that money is spent whether your home sells or not. Packages and prices vary and change often, so always compare quotes for your own home.
| No sale, no fee (100 Key) | Typical upfront-fee model | |
|---|---|---|
| When you pay | On completion, out of the sale proceeds | When you list, before anything has happened |
| If your home does not sell | You pay nothing | The fee is usually non-refundable |
| Who carries the risk | We do | You do |
| What keeps the agent motivated | We earn nothing until you complete | The listing fee is already banked, whatever happens next |
To be fair, a low fixed fee can look attractive on paper — and for some homes it works out cheaper. Just make sure you are comparing the whole picture: what is included, who does the viewings, who chases the sale through, and what happens to your money if the buyer never materialises.
Fee structures shape behaviour. When an agent is paid regardless of the result, the hard work can stop the moment you sign. When the agent earns nothing until you complete, everything changes:
People before property is not a slogan we hang on the wall — it is what a completion-only fee makes an agent practise every day. 400+ homes sold since 2020 says it works.
The difference
You pay when contracts complete and the keys change hands — not a penny before, and never for marketing, photography or floor plans.
One simple, published fee: Sole Agency 1% + VAT, or Multiple Agency 1.5% + VAT if you would rather have more than one agent on it.
Our initial term is 12 weeks — then just one month's notice to end it whenever you wish. No lengthy tie-in, no small-print traps.
Change of plan? Take your home off the market at any time and you owe us nothing at all.
An honest figure built on real local evidence — free, no obligation, and no pressure to decide anything on the day.
The same local agent handles your valuation, viewings, negotiation and completion — never a call centre, never a handoff.
Every fee published before you commit — nothing buried in the small print.
Sole Agency 1% + VAT or Multiple Agency 1.5% + VAT. 12-week term, no sale, no fee.
How we sell →Management 12% + VAT or tenant-find 10% + VAT. Every landlord fee published.
Services & fees →From 80+ Google reviews and rising — read what local sellers and landlords say.
Read reviews →Straight answers
It costs nothing and commits you to nothing — an honest figure for your home, the evidence behind it, and a fee you only ever pay if you sell. Call 0203 583 1311 or book online; we answer our phones 24/7.
