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Selling with 100 Key

Selling shouldn’t feel stressful

Get an honest price, proper marketing, and one person who chases your sale all the way to completion — so you always know exactly what’s happening.

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Lorraine Tuff, Senior Sales Negotiator ★ Lorraine — your sales negotiator
Andrea Zuk at a Hornchurch property

Your questions, answered

What happens when you list with us

  • An honest valuation built on local evidence
    Never inflated just to win your business — an inflated price costs you months.
  • Professional photography and full portal exposure
    Rightmove, Zoopla and OnTheMarket from day one, presented properly.
  • The same person at every step
    Every viewing, every negotiation, every update — one name, one number.
  • Weekly chasing of solicitors
    So nothing goes quiet between offer and completion.
★★★★★ “Achieved £20,000 more than anticipated.”

Communication was clear throughout, they advised me on a higher price than I expected, and their well-planned marketing strategy helped me achieve far more than I thought possible.

— Greta Kazakeviciene, sold her property

Ready to find your number?

Book Free Valuation

Step by step

How your sale works

Valuation

Free valuation and honest pricing advice.

Preparation

Marketing plan and presentation that suits your home.

Launch

Live on Rightmove, Zoopla and OnTheMarket.

Viewings

Feedback after every viewing, then negotiation.

Completion

Sales progression chased weekly to the finish.

How your home gets seen

Marketing that works for you

Professional photography

Your home presented at its absolute best.

Floor plan & EPC guidance

Everything buyers expect, sorted for you.

Full portal exposure

Rightmove, Zoopla and OnTheMarket coverage.

Social & buyer database

Promoted to registered buyers and our local following.

Feedback after every viewing

You always know what buyers are thinking.

Experienced negotiation

We fight for the best price, not the fastest exit.

Hyper-local pricing

Local knowledge changes the result

Hornchurch, Emerson Park, Harold Wood, Upminster, Rainham, Romford, Elm Park and across Essex and East London — every street prices differently, and we work these markets every day from our High Street office. That local edge has helped many of our sellers achieve well over their asking price — in some cases £15,000–£20,000 more.

400+
Homes sold since 2020
4.1★
Google rating · 76 reviews
1%
Sole agency selling fee

Free & no obligation

Start with a free valuation

Pick a time that suits you — we’ll do the rest.

Prefer an instant figure? Online Valuation

Good to know

Seller questions

How long does a valuation take?
Usually 30–45 minutes. We look around, talk through comparable local sales, and give you an honest figure with the evidence behind it — no pressure to decide anything on the day.
Where will my property be advertised?
Everywhere buyers actually look: Rightmove, Zoopla and OnTheMarket, plus our social channels and registered buyer database.
Do I have to proceed after a valuation?
No. The valuation is genuinely free with no strings. Many people use it simply to plan — and come back when the time is right.
What’s your selling fee?
Simple and transparent: 1% on a sole agency basis, or 1.5% if you’d rather instruct more than one agent (multi-agency). It’s a 12-week initial term, then just one month’s notice to end it whenever you wish. No hidden extras — the fee we agree is the fee you pay.
How do you handle viewings?
We accompany viewings, qualify every buyer beforehand, and give you honest feedback after each one — usually the same day.
What happens after I accept an offer?
This is where most sales fall apart with other agents. We chase solicitors and the chain weekly, keep you updated, and stay on it until the keys change hands.
How long does it take to sell in Hornchurch?
For a well-priced home in a good area we typically find a buyer within 2 to 6 weeks — some sell in the first week. It depends on the property, the asking price and current market conditions, so we give you an honest estimate for your specific home rather than a blanket guarantee.
What makes you different from corporate estate agents?
You deal with the same person from your first call through to completion — no handoffs, no call centres. Every home gets professional photography, floor plans, social campaigns on Facebook and Instagram, paid ads and open houses. You get personal attention, not a number on a corporate system.
Do you do open houses?
Yes — for high-demand homes we run open houses, promoted with dedicated paid social campaigns on Facebook and Instagram to drive as many serious buyers through the door as possible. Open houses create competition and urgency, which often results in multiple offers on the same day.
What happens if my sale falls through?
We contact you straight away, explain it honestly and work out the cause before relisting. If it was a buyer finance issue we relist at the same price and qualify the next buyer more carefully; if a survey flagged something we may adjust the strategy or price. We never simply throw the property back on the market without understanding why.

Know your number. Then decide.

A free valuation costs nothing and commits you to nothing.

Book Free Valuation Instant Online Valuation

We answer our phones — 24/7 · 0203 583 1311

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